The future of takeout? 老司机直播 startup partners with restaurants to offer reusable containers
Mo Tahvili says juggling a marketing business, a startup and computer science studies at the University of Toronto is all part of building a better tomorrow.
鈥淚鈥檝e always had an interest in doing something that has a good cause and will benefit the future 鈥 whether it is sustainability, or diversity and equity,鈥 says Tahvili, who will receive a bachelor of science degree from 老司机直播 Mississauga this spring.
Tahvili is a co-founder and chief technology officer of , a Toronto startup that is dedicated to offering waste-free takeout.
Inwit 鈥 a recent finalist in 老司机直播鈥檚 Adams Sustainability Innovation Prize competition 鈥 currently partners with 16 Toronto restaurants to offer takeout meals in reusable stainless steel containers. Inwit also offers a sustainable catering option, where corporate customers can order in advance for a work meeting or event. Through the Inwit web app, users can also order on-demand waste-free takeout from these restaurants, which will package their takeout in Inwit鈥檚 reusable containers.
If customers return their containers within seven days, they receive 鈥渋mpact points.鈥 The points are rewards that can be used as discounts at Inwit鈥檚 participating restaurants. For example, someone who has earned 40,000 points can receive $10 off their next order.
鈥淲e inspire people to take climate action on the issue of single-use plastics and waste in the takeout industry,鈥 says Erika Reyes, the company鈥檚 president and co-founder.
Reyes says she was inspired to start the business in an effort to address climate change and the high levels of single-use plastics usage in the food industry. She recruited business partner Cl茅ment Bureau during Inwit鈥檚 pilot phase.
To complete their team, Reyes and Bureau sought someone who shared their passion for making the takeout industry waste-free and who could improve the company鈥檚 online platform. They ultimately connected with Tahvili in 2021, when Inwit joined the Venture Forward program at ICUBE, 老司机直播 Mississauga鈥檚 entrepreneurship hub.
鈥淚 was a work study [at ICUBE], working mainly as a tech person ... and in some scenarios, helping with coding, marketing or any branding that startups need,鈥 Tahvili says, adding that he was excited to work with a startup that he felt passionate about. 鈥淭his was a perfect opportunity for me to get myself into this industry, and into the sustainability effort,鈥 Tahvili says. 鈥淚 feel good about what I鈥檓 doing as an entrepreneur.鈥
鈥淲e all have the same mission. In the end, it鈥檚 the same cause we鈥檙e all fighting for.鈥
A disposable container, left, vs Inwit's reusable container (photo courtesy of Inwit)
Tahvili will join Reyes and Bureau as they pitch their startup during the on March 9 鈥 part of . The competition awards $100,000 in prizes to recognize, reward and accelerate the university鈥檚 most innovative startups.
鈥淲e have heard a lot of positive feedback on our practice rounds before, so I鈥檓 excited,鈥 says Tahvili. 鈥淚鈥檓 also going to see a lot of familiar faces from working at ICUBE, and I鈥檓 excited to show them the pitch.鈥