Robert Hercz / en The organic LED age is here: Meet the 老司机直播 engineers behind OTI Lumionics /news/organic-led-age-here-meet-u-t-engineers-behind-oti-lumionics <span class="field field--name-title field--type-string field--label-hidden">The organic LED age is here: Meet the 老司机直播 engineers behind OTI Lumionics</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>sgupta</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2015-02-25T05:08:02-05:00" title="Wednesday, February 25, 2015 - 05:08" class="datetime">Wed, 02/25/2015 - 05:08</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item">The OLED research team (above photo by Mark Balson)</div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/robert-hercz" hreflang="en">Robert Hercz</a></div> </div> <div class="field field--name-field-author-legacy field--type-string field--label-above"> <div class="field__label">Author legacy</div> <div class="field__item">Robert Hercz</div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/lighting" hreflang="en">Lighting</a></div> <div class="field__item"><a href="/news/tags/startup" hreflang="en">Startup</a></div> <div class="field__item"><a href="/news/tags/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/news/tags/engineering" hreflang="en">Engineering</a></div> <div class="field__item"><a href="/news/tags/commercialization" hreflang="en">Commercialization</a></div> <div class="field__item"><a href="/news/tags/features" hreflang="en">Features</a></div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Google 鈥淥LED,鈥 and you鈥檒l find scores of articles confidently predicting that this is the year of the organic light-emitting diode. Some of those articles are ten years old.</p> <p>Still, there are reasons to believe the OLED age is finally dawning. In fact, engineering alumnus <strong>Michael Helander</strong>&nbsp;is betting on it.</p> <p>Three years ago, Helander&nbsp;was a PhD student with an important discovery just published in <em>Science&nbsp;鈥&nbsp;</em>a rising star who could have had his pick of academic postings. Instead, he gave up a life in research to start a technology company he named <a href="http://www.otilumionics.com/">OTI Lumionics</a>.</p> <p>The failure rate of technology startups, by some estimates, is 90 per cent.</p> <p>Who would trade the life they鈥檇 dreamed of for a chance to play Russian roulette with five chambers loaded? Someone who鈥檚 counting on a lot more than just luck.</p> <p>Why the fuss about OLEDs? And what on earth is an OLED? The best answer to both questions is OTI鈥檚 first and only consumer product, <a href="https://aerelight.com/">the aerelight</a>. It鈥檚 an aluminum table lamp&nbsp;鈥&nbsp;sleek, angled, and a little retro (reminiscent of an older Canadian beauty, 1968鈥檚 Contempra phone). The light comes from a 10-cm square wafer no thicker than two sheets of paper&nbsp;鈥&nbsp;an OLED.</p> <p>Not only is the lamp beautiful, so is its light. OLEDs are cool to the touch but warm to the eye, dimmable, flexible and efficient. They don鈥檛 blaze from a single spot like LEDs; they diffuse evenly from every point on their surfaces, which can be arbitrarily large. After seeing the aerelight, other light sources&nbsp;鈥&nbsp;whether incandescent, fluorescent, or LED&nbsp;鈥&nbsp;immediately seem huge, hot and obsolete.</p> <p><img alt src="/sites/default/files/2015-02-25-Aerelight-%28Credit-Roberta-Baker%29.jpg" style="margin: 10px; width: 625px; height: 417px;"></p> <p>&nbsp;(<em>above photo by Roberta Baker</em>)</p> <p>Like a conventional light-emitting diode, an organic LED produces light when a voltage is placed across it. The difference is the material between the electrodes. Instead of a crystalline semiconductor, OLEDs use organic compounds&nbsp;鈥&nbsp;plastics, in essence&nbsp;鈥&nbsp;similar to the pigments used in colour Xerox machines.</p> <p>鈥淟EDs are grown from perfect single crystals,鈥 says Helander. 鈥淭he probability of a defect increases exponentially with size, so it鈥檚 limited to a point source. Organic molecules don鈥檛 have any long-range order, so they don鈥檛 need a perfect single-crystal structure to work. That鈥檚 what allows you to distribute it across a large surface.鈥</p> <p>Lighting isn鈥檛 the only place the OLED shines. It鈥檚 already made an appearance in smartphone displays and television screens, where its other advantages&nbsp;鈥&nbsp;richer colours, deeper blacks and near-instantaneous response times&nbsp;鈥&nbsp;make it the heir apparent to the liquid crystal display. But OTI is staying away from displays. Multinationals such as&nbsp;Samsung and LG have already spent billions to enter and fight over that market.</p> <p>Lighting, on the other hand, is still in its dark ages. Even the latest technology, the LED, comes packaged to resemble Thomas Edison鈥檚 1880 bulb. That paradigm is about to shift. Soon, a light won鈥檛 be a product, but a feature of a surface&nbsp;鈥&nbsp;any surface. Windows, walls and wallpaper, furniture, cars, and clothes: light will come from everywhere.</p> <p>If OTI succeeds, Toronto-born Helander will be the reason. He鈥檚 a force of nature, intense, ambitious, and, at 29, astonishingly accomplished.</p> <p>As a kid, he wanted to be a scientist. Then he enrolled in the 老司机直播鈥檚 engineering science program (鈥渂ecause people said it was the hardest鈥) and realized he wanted to be an engineer. While working on his PhD with <strong>Zheng-Hong Lu</strong>, professor and Canada Research Chair in Organic Optoelectronics in the department of materials science and&nbsp;engineering (鈥淭hey had lots of shiny equipment, so that got me excited鈥), he realized he really wanted to be an entrepreneur.</p> <p>He reached that decision after stumbling on a major discovery. Helander and OTI cofounder <strong>Zhibin Wang</strong>&nbsp;were working with indium tin oxide (ITO),&nbsp;the industry-standard, transparent yet conductive coating used in every kind of flat-panel display,&nbsp;when they noticed something unexpected. Some of their samples were working far more efficiently&nbsp;鈥&nbsp;carrying much more current&nbsp;鈥&nbsp;than they should. They assumed their equipment was improperly calibrated, but soon ruled that out. The effect was real. Their ITO had been contaminated.</p> <p>It took months to find the culprit: chlorine from open bottles of cleaning fluid. 鈥淏asically, breaking the safety rules,鈥 Helander quips. 鈥淭he next step: how do we make use of it?鈥</p> <p>Helander, Wang and Professor Lu published their answer in <em>Science</em> in May of 2011: chlorinated ITO. A one-atom thick layer of chlorine dramatically increased the brightness of OLEDs while reducing their energy consumption by up to 50 per cent. It also drastically lowered their cost by reducing the number of organic layers needed to make a diode from as many as eight to just two or three.</p> <p>That news was greeted with considerable interest. 鈥淏ig companies started approaching us,鈥 Helander says. 鈥淭hey wanted to license or buy the technology. We thought, if they鈥檙e willing to pay this much now, there must be much more value than they鈥檙e letting on. Let鈥檚 try making a go of it ourselves.鈥</p> <p>So they created OTI Lumionics. The initials don鈥檛 stand for anything. It鈥檚 just ITO backwards, a declaration that their approach would be 180 degrees from usual. 鈥淟umionics鈥 is a fabricated word that sounds like light, a choice Helander somewhat regrets because nobody seems able to spell it.</p> <p>At first, Helander thought OTI would be nothing more than a stepping-stone to an academic career. 鈥淲hen we started the company, we viewed it as another checkbox on the academic CV. Successfully commercialized tech: check.鈥</p> <p>But as the months rolled by, a desire to finish what they鈥檇 started in the lab took root. Helander and Wang decided their future lay with OTI. (<a href="http://news.utoronto.ca/alumni-startup-oti-lumionics-awarded-57-million-produce-energy-efficient-lighting-solutions">Read&nbsp;about the most recent support for OTI Lumionics</a>.) Giving up academia for entrepreneurship wasn鈥檛 hard, Helander said. By the time he鈥檇 earned his PhD, his name was on over a hundred publications, more than most researchers produce in an entire career.</p> <p>鈥淲hen you get up to that number of publications it鈥檚 almost like a paper mill; it鈥檚 just a formula you鈥檙e repeating,鈥 he says. 鈥淚t felt like we had learned the game and it wasn鈥檛 challenging anymore. We wanted new challenges.鈥</p> <p><img alt src="/sites/default/files/2015-02-25-OTI-team_%28Credit-Roberta-Baker%29-%282%29.jpg" style="margin: 10px; width: 625px; height: 417px;">(<em>Above photo of Helander (centre) with team by Roberta Baker</em>)</p> <p>Helander takes me into the back corner of OTI鈥檚 new offices in the University of Toronto鈥檚 venerable Banting Building on College Street. The room is dominated by a seven foot-tall vacuum-deposition chamber that looks like a giant robotic squid.</p> <p>鈥淭his is our rapid prototyping module for organic LEDs,鈥 he explains. 鈥淚t allows us to make large, flexible panels in about an hour.鈥 He bends a six-inch square sheet of shiny blue-green plastic&nbsp;鈥&nbsp;a freshly-made OLED&nbsp;鈥&nbsp;into a half-cylinder. I want to ask for details, but Helander is already talking about his plans for the larger, still empty, room adjacent.</p> <p>鈥淭he pilot scale-up next door will be the same process, except it鈥檒l be ten modules next to each other, so the production time goes down from an hour to minutes.鈥</p> <p>Before I can quiz him on that, he鈥檚 shifted gears again. 鈥淭he step after that, starting next year, is building a full production plant, hopefully somewhere in southern Ontario.鈥 Helander speaks very fast, at the edge of comprehensibility, skipping syllables and sometimes entire words in a losing fight to keep up with his own thoughts. 鈥淲e鈥檒l be pulling together a whole syndicate of partners that are throwing in a whole bunch of support. We鈥檙e hoping to get money from the province as well and raise another round of financing. It鈥檚 a massive project.鈥</p> <p>Sounds ambitious. 鈥淰ery ambitious,鈥 he says. 鈥淧eople tell us we have lack of focus. But to understand our customers, we have to have our hands in everything. At the same time, we鈥檙e a small company. For what we鈥檙e doing we should have ten times the personnel and twenty times the capital. Trying to do the impossible&nbsp;鈥&nbsp;that鈥檚 how you succeed.鈥</p> <p>It鈥檚 clear Helander鈥檚 ambition doesn鈥檛 stop at table lamps. In fact, it doesn鈥檛 even include table lamps&nbsp;鈥&nbsp;or didn鈥檛, until he and OTI鈥檚 senior product designer,<strong> Ray Kwa</strong>, built a few prototypes. Everyone who saw them had the same three questions: 鈥淲hen can I buy it? When can I buy it? When can I buy it?鈥</p> <p><iframe allowfullscreen frameborder="0" height="360" src="https://www.youtube.com/embed/l_MTy-mS8cc" width="640"></iframe></p> <p>So OTI鈥檚 nine employees are making OLED panels and assembling lamps on College Street. At the same time, multibillion-dollar giants like Philips, LG and Konica Minolta are preparing to turn out OLED panels by the million. In a few months, OLED table lamps may be going for a fraction of the price&nbsp;鈥&nbsp;$239 (USD)&nbsp;鈥&nbsp;of an aerelight.</p> <p>Remarkably, Helander is unfazed by that prospect. 鈥淭hat would make us so happy,鈥 he says. 鈥淚t would prove that we鈥檙e on the right track and the market is there.鈥</p> <p>Helander鈥檚 plan is not to sell lamps but to service niches&nbsp;鈥&nbsp;lots and lots of niches&nbsp;鈥&nbsp;that are too small for the giants. 鈥淭here are a lot of partners we work with who only want 10, 50, 100, units. A massive production line can鈥檛 do that effectively. Our vision is to enable hundreds of companies, delivering on-demand whatever people need, for applications in lighting, furniture, automotive, wearables, whatever you want.鈥</p> <p>Like any entrepreneur, Helander sounds more confident than he has any right to be. For the foreseeable future, OTI will live amongst threats: an untested market, ever-mutating technology, giants ready to grind him to paste, uncertain financial backing. To defend himself, Helander has little more than a small pool of talents, patents and ambitions.</p> <p>Of course, in his case, that might just be enough.</p> <p><em style="line-height: 18px; font-size: 12px;">Originally published in the 2015 issue of&nbsp;<a href="http://mse.utoronto.ca/alumni-industry/impact-magazine/03-2015/">Impact Magazine</a>.</em></p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-picpath field--type-string field--label-above"> <div class="field__label">picpath</div> <div class="field__item">sites/default/files/2015-02-25-OLED.jpg</div> </div> Wed, 25 Feb 2015 10:08:02 +0000 sgupta 6821 at