Christine Szustaczek / en Rankings show 老司机直播 enjoys broad public awareness /news/rankings-show-u-t-enjoys-broad-public-awareness <span class="field field--name-title field--type-string field--label-hidden">Rankings show 老司机直播 enjoys broad public awareness </span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-03/UofT93496_0J5A1572-crop.jpg?h=18916a17&amp;itok=84_MKXhc 370w, /sites/default/files/styles/news_banner_740/public/2024-03/UofT93496_0J5A1572-crop.jpg?h=18916a17&amp;itok=8jT446gc 740w, /sites/default/files/styles/news_banner_1110/public/2024-03/UofT93496_0J5A1572-crop.jpg?h=18916a17&amp;itok=CG_-fDZF 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-03/UofT93496_0J5A1572-crop.jpg?h=18916a17&amp;itok=84_MKXhc" alt="student walk past the front gate of the University of Toronto"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-03-19T13:30:47-04:00" title="Tuesday, March 19, 2024 - 13:30" class="datetime">Tue, 03/19/2024 - 13:30</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>(photo by David Lee)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/adina-bresge" hreflang="en">Adina Bresge</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/global-lens" hreflang="en">Global Lens</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/6929" hreflang="en">Christine Szustaczek</a></div> <div class="field__item"><a href="/news/tags/global" hreflang="en">Global</a></div> <div class="field__item"><a href="/news/tags/rankings" hreflang="en">Rankings</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">A recent ranking of universities鈥 鈥渧isibility鈥 placed 老司机直播 fifth in the world when it comes to news reports, social media and online searches</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>The University of Toronto is routinely ranked as one of the world鈥檚 top universities for research and teaching 鈥 and the public is taking notice.</p> <p>Consistently ranked among the world鈥檚 top 25 universities in the most <a href="https://data.utoronto.ca/international-rankings/">closely watched&nbsp;international rankings</a>, there is growing evidence that 老司机直播鈥檚 global reputation is expanding well beyond the realm of academia. For example, employers already consider 老司机直播 graduates&nbsp;<a href="/news/u-t-ranked-12th-world-graduate-employability-times-higher-education">among the most desirable hires in the world</a>&nbsp;and the university recently earned the title of&nbsp;the <a href="/news/u-t-named-most-sustainable-university-world">most sustainable post-secondary institution</a> on the planet.&nbsp;&nbsp;</p> <p>Now, the inaugural edition of American Caldwell鈥檚&nbsp;<a href="https://americancaldwell.com/guv-rankings" target="_blank">Global University Visibility (GUV) Rankings</a>, updated earlier this year, ranked 老司机直播 fifth in the world when it comes to public interest as measured by online searches, social media followers and web traffic, among other metrics.&nbsp;</p> <p>Moreover, 老司机直播 was the only public university 鈥 and the only university outside the United States 鈥 to place in the top five. The others were Harvard University, Massachusetts Institute of Technology (MIT), Stanford University and Cornell University.</p> <p><strong>N. Alexander Kader</strong>, partner at D.C.-based American Caldwell, says the GUV rankings, first released in 2023, are meant to complement traditional university rankings 鈥 which tend to focus on academic metrics, including publications and citations in peer-reviewed journals 鈥 by capturing institutional recognition among the public at large.&nbsp;</p> <p>"[The visibility rankings]&nbsp;originated from a discussion of traditional university metrics of counting publications,鈥 he says. 鈥淭he challenge is not knowing how many people were seeing them or if they were available to the general public. Thus, we decided to see if visibility could be measured."</p> <p>News mentions are the most heavily weighted metric in GUV鈥檚 calculations, followed by Google searches, says Kader. Social media followers and website traffic also factor into the visibility rankings, he adds, and American Caldwell tracks web references, the quantity of publicly available online information and video on YouTube.</p> <p><strong>Christine Szustaczek</strong>, 老司机直播鈥檚 vice-president, communications, says GUV鈥檚 indicators of online interest likely favour both English speakers and large universities, but nevertheless suggest a growing number of people around the world want to know what鈥檚 happening at 老司机直播. She adds that the more people learn, the more likely they are to become students, faculty, donors and industry partners.</p> <p>鈥淚t shows that people around the world care about the University of Toronto, and that we matter because it proves that people are seeking information about us,鈥 says&nbsp;Szustaczek. 鈥淸Our visibility] rests on the excellence of our teaching and research, the quality of our students and the opportunities they get at 老司机直播, the accomplishments of our alumni and our collaborations and partnerships across the globe. These are the topics that pique the public鈥檚 curiosity and earn their interest.鈥</p> <p>Szustaczek notes that 老司机直播鈥檚 pronounced position in the public鈥檚 consciousness is also a testament to the people across 老司机直播 who share these achievements with audiences around the world.&nbsp;</p> <p>鈥淰isibility is important, because it helps audiences form a positive opinion of the university, based on their knowledge of what makes us unique,鈥 she says. 鈥淩eputation is a perceptual construct 鈥 it's something that lives in other people鈥檚 hearts and minds. By extension, it follows that an organization can鈥檛 have a reputation if they鈥檙e not visible. 鈥淏y sharing our impact broadly and proudly with the world 鈥 we鈥檙e giving others an opportunity to get to know us, to partner with us and support us.鈥</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Tue, 19 Mar 2024 17:30:47 +0000 Christopher.Sorensen 306772 at 老司机直播 appoints Christine Szustaczek vice-president, communications /news/u-t-appoints-christine-szustaczek-vice-president-communications <span class="field field--name-title field--type-string field--label-hidden">老司机直播 appoints Christine Szustaczek vice-president, communications</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/photo-crop.jpg?h=afdc3185&amp;itok=4kcTcCdL 370w, /sites/default/files/styles/news_banner_740/public/photo-crop.jpg?h=afdc3185&amp;itok=BNF2dgOC 740w, /sites/default/files/styles/news_banner_1110/public/photo-crop.jpg?h=afdc3185&amp;itok=A99mFENI 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/photo-crop.jpg?h=afdc3185&amp;itok=4kcTcCdL" alt="&quot;&quot;"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-04-03T11:23:11-04:00" title="Monday, April 3, 2023 - 11:23" class="datetime">Mon, 04/03/2023 - 11:23</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item">Christine Szustaczek, an award-winning public relations and communications leader, has been appointed 老司机直播's vice-president, communications for a five-year term (supplied image)</div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/u-t-news-team" hreflang="en">老司机直播 News Team</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/our-community" hreflang="en">Our Community</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/6929" hreflang="en">Christine Szustaczek</a></div> <div class="field__item"><a href="/news/tags/david-palmer" hreflang="en">David Palmer</a></div> <div class="field__item"><a href="/news/tags/university-toronto-communications" hreflang="en">University of Toronto Communications</a></div> <div class="field__item"><a href="/news/tags/meric-gertler" hreflang="en">Meric Gertler</a></div> <div class="field__item"><a href="/news/tags/utc" hreflang="en">UTC</a></div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p style="margin-bottom:11px">The University of Toronto has appointed <b>Christine Szustaczek</b>, an award-winning public relations and communications leader, as vice-president, communications for a five-year term.</p> <p style="margin-bottom:11px">Szustaczek鈥檚 appointment, which takes effect May 15, 2023 through June 30, 2028, was recently approved by the university鈥檚 Governing Council following a comprehensive international search. As head of University of Toronto Communications (UTC), Szustaczek will be charged with enhancing internal communications and sharing 老司机直播鈥檚 story 鈥 including the wide-ranging impact of its world-leading research and scholarship 鈥 with a global audience.</p> <p style="margin-bottom:11px">An alumna and former 老司机直播 administrator, Szustaczek currently serves as vice-president, external relations at Sheridan College Institute of Technology and Advanced Learning, where she is responsible for strategic communications, public relations, institutional events, marketing, brand strategy, government relations, community engagement, advancement and alumni relations.</p> <p style="margin-bottom:11px">鈥淥n behalf of the entire University of Toronto community, I am delighted to welcome Christine Szustaczek to the senior leadership team,鈥 said 老司机直播 President <b>Meric Gertler</b>. 鈥淎s leader of the tri-campus University of Toronto Communications, Ms. Szustaczek will play a critical role in advancing strategic external and internal communications and public engagement for the university.</p> <p style="margin-bottom:11px">鈥淪he brings to this important position a communications approach that combines academic rigour with real-world practice 鈥 and a remarkable record of leadership and accomplishment in higher education and the broader public sector.鈥</p> <p style="margin-bottom:11px">A trusted adviser to Sheridan鈥檚 president and vice-presidential colleagues, board of governors and deans and directors, Szustaczek previously held the position of chief communications officer at the college. During that period, she advanced internal communications, guided the institution through multiple complex issues and oversaw an important rebranding effort. Prior to that, she served as Sheridan鈥檚 associate vice-president, communications, public affairs and marketing, where she integrated the three distinct teams to advance institutional objectives. She began her time at Sheridan in the newly created position of director of corporate communications and external relations.&nbsp;</p> <p style="margin-bottom:11px">鈥淚鈥檓 thrilled to be taking on the role of vice-president, communications at the University of Toronto, one of the world鈥檚 top-ranked public universities,鈥 said&nbsp;Szustaczek. 鈥淭he opportunity to return to 老司机直播 and help lead an institution that fuels individual, economic, and societal transformation is both humbling and exhilarating. I look forward to working across the three campuses to serve our constituents and stakeholders, showcase people鈥檚 inspiring and game-changing work, and to explain to the public how 老司机直播 continually lives up to its character and delivers on the promise of its Defy Gravity brand.鈥</p> <p style="margin-bottom:11px">Szustaczek is widely regarded as an agile and collaborative leader who is highly skilled in managing relationships and developing people.鈥疕er&nbsp;work has been recognized by her peers with more than 50 prestigious awards, including the Heather Pullen Memorial Award for Ethical Public Relations and multiple awards from the Canadian Public Relations Society, the International Association of Business Communicators and the Council for Advancement and Support of Education. She has also published in the <i>Journal of Education Advancement and Marketing </i>and the <i>Journal of Professional Communication</i>.&nbsp;&nbsp;</p> <p style="margin-bottom:11px">Before joining Sheridan, Szustaczek spent eight years running her own consultancy, helping a range of broader public sector agencies 鈥 including many colleges and universities 鈥 share their unique stories and communicate their impact.&nbsp;&nbsp;</p> <p style="margin-bottom:11px">She also spent six years working at 老司机直播 鈥 first as a senior development officer and senior donor relations officer in the division of university relations and the Rotman School of Management, and then as director of communications and associate director of development in the Faculty of Applied Science &amp; Engineering. She also served as 老司机直播 Engineering鈥檚 acting executive director of advancement.&nbsp;</p> <p style="margin-bottom:11px">Szustaczek holds an honours bachelor of arts degree in international relations and a minor in economics from 老司机直播, and a master鈥檚 degree in communications management from McMaster University. She is accredited in public relations by the Canadian Public Relations Society and is a member of the board of directors of the Alice and Murray Maitland Foundation and Sheridan College鈥檚 Screen Industries Research and Training Centre at Pinewood Studios in Toronto.&nbsp;</p> <p style="margin-bottom:11px">President Gertler thanked the advisory committee for its advice and guidance. He also thanked <b>David Palmer</b>, 老司机直播鈥檚 vice-president, advancement, who has served so ably as interim vice-president, communications since Oct. 1, 2022.</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Mon, 03 Apr 2023 15:23:11 +0000 Christopher.Sorensen 181221 at